RACE BIB PARTNER

Race bibs are everywhere! This sponsorship offers the highest number of touch points at the race and top-level exposure for value. Each race participant physically touches the bibs at least three times (15,000 touches total). The bibs are front and center for every single official race photo, pinned to the front of every racer’s shirt. Racers tend to share bib photos on their social media channels for exponential exposure.

Offer a coupon with a discount or incentive, or other promotional materials for the participant to promote your brand even more and turn our runners into your new customers.

Race Bib Sponsor Benefits

Brand on all 10-Miler, 5K and Kids K race bibs (~5,000 bibs)
Option for coupon, sample, or other promotional materials in race packet
High-touch brand exposure; race bibs appear in all participant photos
Brand logo on all race participant emails
Brand logo on official race shirt
Quarter-page ad in participant guide
3 complimentary entries

Cost:

Half bib $3,000

Full bib $5,000

NEUTRAL Carbon Neutral Organic Milk: Race Bib Sponsor

Marketing exposure as a new consumer brand can be hard. That’s why Neutral, a carbon-neutral organic milk new to the market, partnered with Run For The Water to sponsor the 2021 race bib. It was critical for their brand to connect with an active, health-conscious community, and Run For The Water matched their needs with an opportunity to make a big impact in a target demographic.

Neutral was looking forward to getting their new brand in front of Run For The Water’s social media and email subscribers, as well as gaining exposure through placing coupons in the race packet and getting pinned to the shirt-front of every single race participant.

The results of the sponsorship exceeded their expectations. Racers posted their own happy pictures on social media, proudly displaying the bib – and brand – to their followers. Those posts were shared and re-shared thousands of times across social channels. Racers wearing the bib were filmed for TV news streaming across the starting line and proudly crossing the finish. They were featured on websites covering the race, and splashed across the Austin-American Statesman in the race winner photos.

We got exponential value due to the media coverage and social media re-posts and shares,” said Neutral Marketing Director Dana Page. “It was 100 times what we were expecting! We look forward to continuing our partnership with Run For The Water.